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There are also a few songs where Dolla $ign tries to branch out into other sounds, but that largely means imitating the styles of his collaborators. Unfortunately whilst the atmosphere and production on Campaign matches its predecessor, the melodies feel a bit more slapdash, and are generally less memorable.
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He has a real, natural gift for effortlessly catchy melody, which came to the forefront on Free TC. Dolla $ign’s singing fits with the auto-tuned semi-rapping of many of the biggest stars in hip-hop, but he’s much better at it than most of them. It’s a very warm, richly produced form of R&B, favouring lush pads, and catchy sampled vocals. Putting aside all the political posturing (which would usually be welcome in a genre as inherently political as hip-hop), Ty Dolls $ign is at his best when he hones in on his very specific sound.
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It’s an album/mixtape that seems like it should be important, but whilst it’s enjoyable in all the right ways, it’s also kind of forgettable. It’s strong and weak in all the same ways as that record, albeit without the same level of originality, since it explores a similar sound. The cover art, title, and opening tracks all imply that Campaign is going to be an unapologetically political project, but for the most part, Ty Dolla $ign has made a relative sequel to his breakout Free TC.